| 01 Project catalyst | 02 Immersive innovation | 03 Impact | ||
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How can Niche Media translate its leadership of the direct mailbox marketing market into a leading digital couponing platform? |
Develop a first-to-market GPS-enabled and localised couponing application that reduces the clutter associated with typical mobile coupon offers. Integrate with the existing MoneySaver print coupon program that reaches 4 million Australian households to develop a defensible point of difference and enhanced product offer to major retailers and small businesses. |
Launched in June 6th 2011, the MoneySaver platform boasts a suite of ground breaking and user-friendly features and is Australia's first iPhone application that enables localised offers to be distributed from retailers directly to end customers. |
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